Business Planning and Benchmarking

Business Planning

Business plans are essential for a successful business.

Business plans made by McNamara Agribusiness look at rural properties and at the same time evaluates a clients potential in other areas eg the purchase of off farm investments etc. These business plans are monitored at each bank review or at the frequency wished by the client to ensure that they are current and meet all the needs of the client.


A well thought out business plan needs to cover the following-

  • The market.
  • Market segmentation.
  • Consumer analysis.
  • Competition.
  • Product features and benefits.
  • Competitive analysis.
  • Positioning.
  • Advertising and promotion.
  • Sales.
  • Research and development.
  • Operations.
  • People.
  • Payback
  • Exit Plan

McNamara Agribusiness offers a business plan that is geared towards creating a solid business strategy where the market, the industry, customers and competitors are all taken into consideration. The second half of the business plan is where the client has to implement the business plan and McNamara Agribusiness offers to guide them every step of the way.
Benchmarking
It is essential to know how your business practices compare with your peers in like industries and geographical areas. This will allow you to fine tune your business in order to get the best return on your investment and hard work.